Centralized Data Platform for Category Growth

The platform for category & trade managers to collaborate more effectively, backed by data-driven insights. Build trust, Boost category management performance and drive category growth. Become the Captain of your category management.

Automated data collection & matching
Integrated Power BI reports & support
All your retail data in 1 place
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“APEX is my category growth assistant, I simply became a better category manager."

Feeling like an

Excel Captain?

Instead of a

Category Captain
?

So many questions? Marketing/sales asking you for retail insights?

Manual data pulling?
Different platforms? Export to Excel? Mistake? start over... Repeat!

?

Still using Excel for your analysis? To go deeper you need Excel? Many files? PowerBI already? Many dashboards?

?
Old way
New way
+

APEX allows the whole organization easy access to the insights. Saving a lot of questions and frustrations

+

APEX automatically pulls all your data sources into 1 place. No more manual data pulling!

+

Analyze your insights directly in APEX. Drill as deep as you can to find the insights you need, to tell your story! APEX uses PowerBI.

Enabling leading brands to become category captains

“What is the fair share of Gouda cheese at Jumbo in NL?”I find it on APEX in 1 min.

The most intuitive data management platform for category management

APEX is an assistant for FMCG Category Managers & Trade Marketeers. Automating repetitive work so category managers can really focus on getting the most out of your data and use that value to grow the category.

60
%
Time savings
+
34
%
ROI on data spend
Save time
1

Manage your data(base) in 1 place

Manage all your retail data sources in APEX. Automate your data flow, no more manual data pulling and matching.  

New & Quality Insights
2

Analyze your data in 1 place

Analyze all your retail data sources in APEX with embedded Power BI. Offering standard & customized dashboards.

Data Driven Organisation
3

Democratize your data in 1 place

Democratize all your retail data sources in APEX. Allow your whole organization direct access to your retail insights.

Become a

data

storyteller

'Since using APEX, collecting data & creating reports is peanuts now. It’s on autopilot, allowing our team to focus on getting the most out of our data.'
McCain
Jan Willem
Senior Category Manager
'We keep getting compliments from our retail partners. They appreciate our structured and new insights. APEX really gets us new and better deals with retail.'
MAAZ Cheese
Jan van Popering
Commercial Director
‘Before it was a jungle of Excel files and powerbi reports. With APEX we have 1 place for all our retail data. Besides it saves us a lot of manual and repetitive work in Excel.'
Looye Honing Tomaten
Ron van der Lugt
Trade Marketing Manager
‘APEX saves us cost on mystery shoppers and deep dive reports. It gives us many more & frequent insights in 7 different countries.'
Rijk Zwaan
Jan Doldersum
Trade Marketing Manager
'The time we save with APEX is now invested in better analyzing the data. This brings much more value to our members. Win-win.'
GroentenFruit Huis
Wilco van den Berg
Market Expert

APEX automates your data collection, matchmaking & reporting

80
%
Reduction of repetitive tasks in category management

Maximize synergy between all your data sources. By matching each source to your own product category definitions. So you become the captain of your own data. Create a Single Source of Truth (SSOT), leverage clean data & unique insights.

Get a demoContact us
i
i

Manual data pulling?
APEX automatically pulls all your data sources.

i

Manual data pulling?
APEX automatically pulls all your data sources.

“Using APEX scraping data on a weekly basis, saves us a lot of money on less mystery shopping runs”

Webscraping

Missing data? Fill in the gaps, WOW your retailer

APEX offers webscraping services so you can enrich your data with online retail data. Using all the available data on website of retailers. Integrated directly in APEX , matched with your other data sources, for new insights. To name a few:

Collaborate with data
Improve collaboration
60% time savings
Better deals
Automates up to 80% repetitive tasks
Harmonize your data
Better deals with retail
Collaborate with insights

Simple

pricing

“What is the fair share of Gouda cheese at Jumbo in NL?” I find it on APEX in 1 min."

How many data sources do you have?
Based on 1 source, 2 seats
€9,000.-
/per year
Choose any data sources
Cleaned & harmonized data sets
No IT department needed
Customizable dashboards
Excluding migration support
Dedicated customer success manager
2hrs free trade marketing consultancy
Get a demo
Based on 2 sources, 2 seats
€14,000.-
/per year
Choose from any data sources
Cleaned & harmonized data sets
No IT department needed
Customizable dashboards
Excluding migration support
Dedicated customer success manager
2hrs free trade marketing consultancy
Get a demo
Based on 4 sources, 2 seats
€19,000.-
/per year
Choose from any data sources
Cleaned & harmonized data sets
No IT department needed
Customizable dashboards
Excluding migration support
Dedicated customer success manager
2hrs free trade marketing consultancy
Get a demo
More sources? Custom needs?
€ustom.-
/per year
Choose from any data sources
Cleaned & Harmonized data sets
No IT department needed
Customizable dashboards
Migration support
Dedicated customer success manager
Get a demo

Make

Category Management

your secret spice

APEX was born out of resolving a pain faced by more and more Category Managers.  Get in touch, ask for a demo and discover how we can help you to become a data driven category captain.

Get a demoContact us
2024
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