Instant Insights Platform
for Category Management

Retail suppliers waste hours analyzing data (in Excel) to get retail-ready insights. Our Platform automates 80% of the work, freeing time to dive deeper & grow categories with unique insights.

Automated data collection, matching & reporting
Integrated Power BI reports & support
All your retail data in 1 place

“Surprise me with insights?! Asks my retailer. With APEX, my retail data assistant, I can."

Feeling like an

Excel Captain?

Instead of a

Category Captain
?
?
?
Old way
New way
+
+
+

Enabling leading brands to become category captains

“What is the fair share of Gouda cheese at Jumbo in NL?”I find it on APEX in 1 min.

The most intuitive data management platform for category management

APEX is an assistant for FMCG Category Managers & Trade Marketeers. Automating repetitive work so category managers can really focus on getting the most out of your data and use that value to grow the category.

60
%
Time savings
+
34
%
ROI on data spend
Save time
1

Manage your data(base) in 1 place

Manage all your retail data sources in APEX. Automate your data flow, no more manual data pulling and matching.  

New & Quality Insights
2

Analyze your data in 1 place

Analyze all your retail data sources in APEX with embedded Power BI. Offering standard & customized dashboards.

Data Driven Organisation
3

Democratize your data in 1 place

Democratize all your retail data sources in APEX. Allow your whole organization direct access to your retail insights.

Become a

data

storyteller

'Since using APEX, collecting data & creating reports is peanuts now. It’s on autopilot, allowing our team to focus on getting the most out of our data.'
McCain
Jan Willem
Senior Category Manager
'We keep getting compliments from our retail partners. They appreciate our structured and new insights. APEX really gets us new and better deals with retail.'
MAAZ Cheese
Jan van Popering
Commercial Director
‘Before it was a jungle of Excel files and powerbi reports. With APEX we have 1 place for all our retail data. Besides it saves us a lot of manual and repetitive work in Excel.'
Looye Honing Tomaten
Ron van der Lugt
Trade Marketing Manager
‘APEX saves us cost on mystery shoppers and deep dive reports. It gives us many more & frequent insights in 7 different countries.'
Rijk Zwaan
Jan Doldersum
Trade Marketing Manager
'The time we save with APEX is now invested in better analyzing the data. This brings much more value to our members. Win-win.'
GroentenFruit Huis
Wilco van den Berg
Market Expert

APEX automates your data collection, matchmaking & reporting

80
%
Reduction of repetitive tasks in category management

Maximize synergy between all your data sources. By matching each source to your own product category definitions. So you become the captain of your own data. Create a Single Source of Truth (SSOT), leverage clean data & unique insights.

i
i
i

“Using APEX scraping data on a weekly basis, saves us a lot of money on less mystery shopping runs”

Webscraping

Missing data? Fill in the gaps, WOW your retailer

APEX offers webscraping services so you can enrich your data with online retail data. Using all the available data on website of retailers. Integrated directly in APEX , matched with your other data sources, for new insights. To name a few:

Collaborate with data
Improve collaboration
60% time savings
Better deals
Automates up to 80% repetitive tasks
Harmonize your data
Better deals with retail
Collaborate with insights

Simple

pricing

How many data sources do you have?

€9.000,-
/per year
1 source
Choose any data sources
Cleaned & harmonized data sets
No IT department needed
Customizable dashboards
Excluding migration support
Dedicated customer success manager
Unique Insights that win deals
€14.000,-
/per year
2 sources
Choose any data sources
Cleaned & harmonized data sets
No IT department needed
Customizable dashboards
Excluding migration support
Dedicated customer success manager
Unique Insights that win deals
€19.000,-
/per year
4 sources
Choose any data sources
Cleaned & harmonized data sets
No IT department needed
Customizable dashboards
Excluding migration support
Dedicated customer success manager
Unique Insights that win deals
€ustom.-
More sources?
Choose any data sources
Cleaned & harmonized data sets
No IT department needed
Customizable dashboards
Migration support
Dedicated customer success manager

“APEX saves our Trade Marketing Team 25% time. Plus we have unique insights that our retailers love. " - Elho

FAQ

What is APEX, and who is it for?

APEX is an advanced retail analytics platform designed for category managers and trade marketers in the CPG industry. We help teams automate the collection, matching and analysis of retail data, reducing manual work and enabling teams to gain better insights faster.

How does APEX improve category management?

APEX saves category management teams up to 50% of their time in critical months by automating data collection, harmonization, and analysis. This frees up valuable time for deeper strategic analysis and collaboration. With the unique insights APEX provides, you can strengthen your retail negotiations and secure better deals with retailers, ultimately driving growth and competitive advantage.

How is APEX different from other data analytics solutions?

APEX is specifically designed for Category Management. Our AI-driven matching technology seamlessly integrates and aligns all retail data sources with your own product categories, creating a clean Single Source of Truth. By combining multiple data sources, APEX uncovers unique insights that would otherwise remain hidden, empowering you to make smarter, data-driven decisions.

How long does it take to implement APEX?

APEX is designed for quick and easy implementation. Depending on your data sources and integration needs, onboarding can be completed within a few days to a few weeks. Our team provides full support to ensure a smooth transition.

How can I start?

Getting started with APEX is easy! We recommend beginning with a pilot, where you gain full access to our platform’s capabilities for a small investment. This allows your team to get acquainted with APEX, explore its insights, and see the value firsthand. Our team will guide you through the setup and ensure a smooth onboarding process.

Is my data secure with APEX?

Yes, data security is our top priority. APEX follows strict industry standards—your data is encrypted, and access is fully audited. The data remains our clients at all time, you retain full control and APEX will never use your data without permission. If you leave, all data is permanently deleted.

Still have questions?

Ready to free up your time?